— Google Ads · PPC Management

Be the First Business They See When They’re Ready to Buy.

Google Ads reach people already searching for your service. Biz Convo builds campaigns that put your business in front of high-intent buyers across Nigeria — and turn clicks into customers.

Book A Free PPC Audit
What We Do

Google Ads Management That Maximises Every Spend

Campaign Architecture

Properly structured ad groups, match types, and negative keywords that prevent wasted spend and improve Quality Score over time.

Keyword Research

We find exactly what your customers type into Google — including high-intent, low-competition terms your competitors miss.

Ad Copywriting

Benefit-led ad copy that earns clicks from the right people. We write and test multiple variations to find what converts best.

Local & National Targeting

Whether you want to dominate Uyo or reach all of Nigeria — geographic targeting that fits your business model.

Conversion Tracking

We set up proper tracking so you know exactly which keywords are driving phone calls, form fills, and WhatsApp messages.

Ongoing Optimisation

Bid adjustments, search term analysis, negative keyword expansion, and A/B testing — every week, not once a quarter.

— Meta Ads vs Google Ads

Which Platform is Right for Your Business?
Both work — but differently. Understanding which fits your goals is the first step to not wasting budget.
Google Ads — captures existing demand
The person is already searching. “Plumber in Uyo”, “digital marketing agency Nigeria” — these are people ready to hire today.
Meta Ads — creates demand
You put your offer in front of people matching your audience, even if they weren’t actively searching. Best for offers and awareness.
Best together
Google Ads while SEO matures. Meta Ads for awareness and retargeting. We’ll tell you honestly which to prioritise on your free call.
FAQs
Common Questions About Google Ads in Nigeria

Ready to Grow?

Put Your Business at the Top
of Google Search.

Book a free 30-minute strategy call. We’ll audit your Google visibility and build a plan that converts searchers into customers.

✓ No pressure. Just an honest conversation about your growth